Chomp Shop - Redesign Proposal
A comprehensive ecommerce transformation to convert browsers into buyers and scale your educational mission.
Who We Are
Executive Summary
NINE15 is a boutique ecommerce and growth marketing agency specializing in high-conversion Shopify builds for growing brands. We've built our reputation on three core capabilities that align precisely with Chomp Shop's needs:
Our Core Capabilities
Conversion-Rate Optimization
We engineer customer journeys that transform browsers into buyers. Your current 1.2% conversion rate has significant headroom, and our work focuses on reducing friction through trust-building UX, clear product storytelling, and intentional customer segmentation.
Technical Shopify Plus Expertise
We've been building custom themes since the inception of the Shopify theme store in 2010. We build 2.0 themes optimized for performance, using a mix of theme-native solutions and metafields to minimize technical debt and create maintainable systems.
Design Systems & Scalability
We create component libraries that enable your team to manage and extend your site confidently without developer dependency for every update.
Your project requires a partner who understands both the technical complexity of multi-audience customer journeys and the psychology of parent purchasing behavior. We deliver both.
The Roadmap
Our Approach
A structured 14-week process designed to transform your ecommerce experience while preserving what works.
Discovery & UX Strategy
Weeks 1-2
Kick-off Workshop
A session with your team to align on brand voice, customer personas (parents, educators, returning customers), conversion goals, and technical requirements.
Comprehensive UX Audit
Detailed analysis of current site:
  • Customer journey mapping for primary audiences
  • Conversion funnel analysis through GA4
  • Cart abandonment pattern identification
  • Mobile UX evaluation (your primary traffic source)
  • Trust signal assessment
  • Page speed and Core Web Vitals measurement
Competitive Analysis
Review competitors in kid-safe tools, maker education, and similar DTC brands with educational missions to identify UX patterns that drive conversion.
User Journey Mapping
Define and document:
  • First-time parent purchase flow
  • Returning customer subscription conversion
  • Educator/bulk purchase flow
  • Gift purchaser journey
Behavioral Analytics Setup
Ensure Microsoft Clarity is properly configured (with COPPA compliance checks) to capture session recordings and heatmaps during the project.

Deliverable: UX audit report with prioritized recommendations and approved user journey maps
Design Phase
Weeks 2-6
01
Low-Fidelity Wireframes
Initial wireframe sketches to establish layout structure and user flows for:
  • Homepage with clear value proposition and audience segmentation
  • Product detail pages (ChompSaw, Maker Bundle, accessories)
  • Shop/collection pages optimized for product discovery
  • Inventor's Club subscription entry and explanation
  • Cart with cross-sell opportunities
  • Educator-specific landing pages
02
High-Fidelity UI Designs
Figma mockups using your existing brand guidelines:
  • Homepage with flexible hero system and audience-specific entry points
  • PDP templates with trust signals, safety messaging, and age-appropriate marketing
  • Collection pages with filtering and product discovery
  • Subscription explanation and conversion page
  • Educator landing pages with bulk pricing and classroom setup information
  • Blog/content templates with CTA insertion points
  • Learning Hub integration touchpoints
  • Free pattern download flow (email-gated on commerce site)
03
Component Library
Establish design system with reusable components: buttons, form fields, product cards, CTAs, trust badges, safety messaging modules.
04
Accessibility Review
WCAG 2.1 AA compliance check at design stage.

Deliverable: Approved Figma designs and component library
Development Phase
Weeks 6-10
Custom Shopify Plus Theme
Built on Shopify 2.0 best practices with modular sections, clean Liquid code, and minimal external dependencies.
Design System Implementation
Translate Figma component library into reusable theme sections that your team can manage:
  • Modular page builder sections
  • Consistent button and CTA styles
  • Product card variations
  • Content block templates
Multi-Audience Journey Implementation
  • Homepage audience segmentation UI
  • Educator-specific pages and flows
  • Subscription conversion touchpoints
  • Gift purchase optimization
Performance Optimization
  • Image optimization (WebP with fallback)
  • Lazy loading for images and video
  • Optimized JavaScript delivery
  • CSS optimization
  • Core Web Vitals focus (LCP, CLS, INP)
Free Pattern Download System
Build email-gated download system for free patterns (moving from Learning Hub to main site for COPPA compliance).
Cross-Sell/Upsell Implementation
Strategic product recommendations on PDPs and in cart without disrupting conversion flow.
App Integration
  • Gorgias (customer support)
  • Klaviyo (email/SMS)
  • Loop (returns)
  • Shoplift (note: you're managing CRO testing internally)
  • Existing app audit and optimization recommendations
GitHub Workflow
Collaborate with Colin using your existing GitHub setup and development environments.

Deliverable: Fully functional theme on staging environment
Content Migration & SEO
Weeks 10-12
Content Migration
Transfer existing products, collections, blog posts, and media.
URL Mapping & Redirects
Comprehensive 301 redirect plan to preserve organic rankings.
Structured Data Implementation
  • Product schema (price, availability, reviews, SKU)
  • Article schema on blog posts
  • Video schema for tutorial content
  • Organization schema for brand entity
  • Breadcrumb schema
GTM & GA4 Setup
Complete event taxonomy:
  • Product views
  • Add-to-cart events
  • Checkout step tracking
  • Subscription interactions
  • Form submissions
  • Learning Hub link clicks

Deliverable: All content migrated, redirects mapped, analytics tracking validated
QA & Launch
Weeks 12-14
Comprehensive QA Testing Protocol
Functional Testing
  • Complete site functionality validation
  • All forms (contact, download, educator inquiry)
  • Subscription flow end-to-end
  • Learning Hub link verification (one-way only)
Cross-Browser & Device Testing
  • Chrome, Firefox, Safari, Edge (desktop and mobile)
  • iOS (iPhone/iPad) and Android devices
  • Desktop (Mac/Windows)
Checkout Flow Testing
  • End-to-end purchase testing
  • Shop Pay, credit cards, Apple Pay
  • Shipping calculations
  • Discount codes
  • Gift purchase flow
Performance Audits
  • Lighthouse testing (mobile and desktop)
  • Core Web Vitals measurement
  • Page load time analysis
  • GTmetrix performance scores
SEO Validation
  • Redirect testing (301 status codes)
  • Structured data validation
  • Meta tags verification
  • Sitemap generation
  • Canonical tags check
Analytics & Tracking Validation
  • GTM container verification
  • GA4 event firing validation
  • Conversion tracking testing
  • Enhanced ecommerce events
Integration Testing
  • Klaviyo email capture
  • Gorgias chat functionality
  • Loop returns process
  • All third-party app functionality
User Acceptance Testing
  • Client team walkthrough
  • Feedback incorporation
  • Final approval sign-off
Training, Launch & Support
Training & Documentation
  • Live training sessions for your team
  • Video documentation for common tasks
  • Theme customization guide
  • Section builder tutorial
  • Content management best practices
Launch
  • Staged rollout with monitoring
  • Real-time issue monitoring
  • Immediate bug fix deployment if needed
Post-Launch Support (30 days)
  • Daily monitoring for first week
  • Weekly check-ins for first month
  • Bug fixes and optimization
  • Performance monitoring
  • Conversion rate tracking

Deliverable: Live site with full documentation and trained team
Our Core Team
Amine – Founder / Strategy
Leads overall strategic direction, market positioning, and client relationships.
Dave & Media Team – Media Lead / Strategy
Manages all paid media strategy and execution across Meta, Google, CTV, and programmatic channels.
Marina – COO / Operations
Oversees day-to-day operations, team coordination, and project delivery. Ensures timelines are met, resources are allocated efficiently, and client expectations are managed.
Paige – PM / Account Management
Serves as primary client contact, managing project scope, deliverables, and communication. Coordinates cross-functional teams to ensure seamless execution and client satisfaction.
Faith & Design Team – Design / Website & Creative
Creates all brand assets, website design, and creative content. Develops visual identity systems, and ensures brand consistency across all touchpoints.
Bash & Dev. Team – Website & Technical Integration
Builds and maintains Shopify platforms, implements technical integrations (analytics, email/SMS, third-party tools), and ensures site performance, functionality, and scalability.
Communication & Reporting
Ongoing
Communication Plan
  • Weekly Check-ins (Google Meet):
  • Progress review against timeline
  • Demo completed work
  • Address blockers
  • Plan next week priorities
  • Async Updates (via Basecamp):
  • Daily communication
  • File sharing and feedback
  • Quick questions and clarifications
  • Milestone Reviews:
  • Formal presentations at key phases
  • Stakeholder alignment
  • Approval gates
Reporting
  • Shared project tracker (ClickUp)
  • Transparent timeline with dependencies
  • Proactive blocker flagging
  • Regular performance metrics updates
  • Post-launch analytics deep dives
Timeline & Investment
Timeline
Our comprehensive 14-week timeline is designed to ensure a successful redesign and launch by June 2026, aligning perfectly with your goal for the summer season.
1
Phase 1: Discovery & UX Strategy
Weeks 1-2
Milestone: UX audit report and approved user journey maps.
2
Phase 2: Design
Weeks 2-6
Milestone: Approved Figma designs and component library.
3
Phase 3: Development
Weeks 6-10
Milestone: Fully functional theme on staging environment.
4
Phase 4: Content Migration & SEO
Weeks 10-12
Milestone: All content migrated, redirects implemented, and analytics validated.
5
Phase 5: QA & Launch
Weeks 12-14
Milestone: Live site with complete documentation and trained team.
6
Phase 6: Post-Launch Support
Weeks 14-18
Milestone: 30-day monitoring, optimization, and support complete through July 2026.
Investment
The total investment for the Chomp Shop redesign project is $49,000 USD. This investment is structured into manageable payments aligned with key project milestones, ensuring a smooth financial flow throughout our collaboration.
At Signing
$15,000
April 1st
$8,500
May 1st
$8,500
June 1st
$8,500
July 1st
$8,500
Next Steps
Moving Forward
Review Proposal
Take your time to thoroughly review our detailed proposal.
Schedule Discussion
Let's schedule a follow-up call to address any questions you may have.
Finalize Agreement
Upon approval, we'll finalize the agreement to officially kick-off the project.
Project Kick-off
We'll then move into our Discovery & UX Strategy phase to begin the redesign.

We look forward to partnering with you on this exciting redesign!
Optional - Post-Launch 60-Day Growth & CRO Roadmap
Maximizing Shoplift
This 60-day engagement maximizes your existing Shoplift investment by providing strategic direction, data analysis, and technical implementation that Shoplift can't do alone. We drive the strategy and development, empowering you to run high-impact experiments effectively.
1
Weeks 1-2: Performance Validation & Test Strategy
Establish baseline measurements, identify key opportunities, and develop a prioritized 60-day test roadmap with clear hypotheses for Shoplift.
2
Weeks 3-4: Messaging & Value Proposition Tests
Develop and launch 3-4 diverse messaging tests in Shoplift, focusing on audience-specific hero content, safety, and social proof. We provide variations and analyze results.
3
Weeks 5-6: Product Page & Conversion Flow Tests
Design and implement 2-3 product page conversion tests (CTAs, cross-sells, trust signals). Winning variations are permanently integrated into the theme.
4
Weeks 7-8: Subscription & Lifecycle Optimization
Develop and implement strategies for subscription conversion and retention, optimizing value propositions and integrating winning touchpoints into the theme and Klaviyo flows.
This roadmap ensures professional execution, permanent implementation of winning strategies, and continuous compound improvements.